Rob McLaughlin is the Executive Producer of the English Program Animation & Interactive Studio. As Head of the Digital Studio in Vancouver, he led in the development of digital programming strategy, interactive and immersive documentary work. Rob has produced many of the NFB’s pioneering experimental projects since establishing the studio in 2008 including Bear 71, Welcome to Pine Point and Biidaaban: First Light VR. Prior to the NFB, Rob was a senior executive at Canada’s largest newspaper chain, responsible for leading staff through a time of radical transformation in the newspaper industry. Rob also worked for 10 years as a producer and executive at the Canadian Broadcasting Corporation developing online audio-visual projects designed to attract new audiences for public broadcasting.