After Me, the Deluge – Television, youth, and the media crisis (Après moi le déluge – ​La télé, les jeunes et la crise) [ON FILME]

Canadians have been abandoning traditional media in favour of Internet platforms for years now, and this is especially true of Gen Z, who constantly seek content that speaks to them and that they can identify with. How can young people’s disengagement and lack of interest in modern Quebec television and media productions be explained?  

An iconic figure in the new generation of Quebec creators, Mounir Kaddouri delves into the growing gap between the culture industry and young audiences by exploring their motivations, expectations and definitions of appealing content. His investigation outlines the emergence of a new wave of interest in Quebec culture online, which has nevertheless been overlooked by large media institutions.